Author: Rodney Ben

So you already have a beautiful website or online store to show off your products or services. You are probably asking yourself, what is the next step? How is anyone going to find my site? With literally millions of websites all trying to get noticed on search engines such as Google it really is survival of the fittest. Search Engine Optimisation, or SEO for short, can be quite a dark art but by implementing our handy hints you stand a greater chance of getting the right exposure, the right traffic and more sales. Get your business moving with these crucial…

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What is your Website Conversion Rate? This is a simple calculation of sales divided by total visitors. Using this formula (S / V) will give you the percentage of sales to the number of visitors to your site. Conversion rates differ greatly depending on your product and how your website is optimized to make shopping easier for your visitor. Another factor is also if you have live customer support or require an exchange of E-mails to answer questions for a buyer. Higher ticket items such as electronics will require that a shopper make several visits to various sites before making…

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